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  • Imagine a world where simply travelling, reading a newspaper or magazine, talking to a friend, or shopping becomes an informative and engaging experience with an immediate relay of relevant content. There’s no need to imagine any longer, because as long as you have a smartphone or even better, wearable computing device, Augmented Reality could become the most convenient technological advancement and contribution to the way you experience the world around you.

    Augmented Reality is essentially

    “The overlay of digital content, in a real world setting, using your phone camera, your webcam or any other form of visually adept wearable computing.”

    This overlay can take place through the help of image recognition, geo-location or sound recognition to mention a few mediums, but the significance of the range and quality of content that could be overlaid is that it is almost limitless.

    Augmented Reality can turn print media into a multi-media resource, from video content like Pond’s South Africa, to 3D models to illustrate design mock-ups or offer interactive and informative product experiences like SAB Miller. With this technology, the world becomes a boundless source of digital information which can be utilized in a wide range of industries (mentionable case studies include medical, emergency services, advertising, art & tourism, GPS Navigation and motoring)

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