BUT.CH SA

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Consultant Category: Marketing

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  • Augmented reality relies on an app that recognizes markers to show additional information on the screen. The marker determines which content to show, and acts as an anchor point for the content so that it remains glued to the real world image. Markers can be specific tags for the purpose, typically fixed to a wall or positioned strategically in a reception area. But they can be normal objects too… or photographs, maps, ads or anything that can be recognized by image processing software.

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